A Better Start Southend
The Brief
A Better Start wanted a campaign of social media videos to inform parents of children up to 4 years on how to communicate with their child through reading, singing, chatting and playing. The Challenge? Filming young children who have short attention spans!
Concept, Production & Delivery
Within pre-production for these films, we decided with A Better Start on a good strategy for delivering the video content. They wanted to videos to feel easy to understand, not too long and would easily fit into their target audiences life. We decided to make 4 films around the different age groups of the children, offering a range of tips that would be easy for parents to fit into their routines. We also agreed that having these film delivered in vertical viewing for social media feeds would be the best way to engage the audience. A Better Start wanted to make sure that parents didn’t feel like they were being told what to do, so we opted for casting real life parents to demonstrate the communication techniques. We had our scripts checked by an expert, and also made sure they were on hand when filming to make sure everything was demonstrated correctly. We backed up the demonstrations by having our expert introduce the films, and narrate throughout, to ensure the audience felt like it was from a reputable source. In post production, we used the colour palette of the brand to create some fun and engagement graphics which tie in each of the demonstrations.
The Outcome
A video campaign of 4 films which will have a legacy and life to inform parents for years to come.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
