Capstone Foster Care
The Brief
We worked with our client Capstone to create a captivating narrative for a 30 second TV spot to be shown on ITV, targeting our client’s key audience. The challenge? Creating something that felt like a story in a short timeframe and that had the emotional connection and journey a potential foster carer might expect.
Concept, Production & Delivery
We worked closely with the team at Capstone who had the expertise and knowledge of what would resonate well with their target audience. Building on their initial title for the campaign ‘You could make a difference’, we wrote a script, made a storyboard and pinpointed exactly what they wanted for the 30-second ad. Filming took place over two days. in which we achieved our carefully scripted and timed shots to ensure the narrative flowed, looked amazing and fit within the 30 second timeframe. Throughout production, we worked with Clearcast to ensure the project was approved for correct broadcast standards and that the final edit was cleared quickly upon delivery. As well as the 30 second 16×9 TV commercial, we delivered 1 minute versions in a variety of aspect ratios for social media.
The Outcome
An authentic film that highlights key moments in the foster carer’s journey. Investing £7,000 in the video campaign generated 55 leads, one of which converted into a foster carer. With each foster carer bringing in an average of £20,800 per year over a typical five-year span, that single conversion is expected to generate £104,000 - giving a return of over 14 times the initial investment. Check out our behind the scenes film to see how we pulled it all together!
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
