Brighter Futures Campaign
The Brief
Capstone came to us wanting to make an animation for their brighter futures campaign, where they could hear from a child’s perspective on how much of a difference fostering makes to their lives.
Concept, Production & Delivery
The delivery of this project was an interesting one. We had a month to make sure the animation was made in preparation for foster care fortnight, so this meant we had to move fast. The team at Capstone already had animation in mind, as it spurred from some foster children who had hand drawn pictures of what fostering meant to them. This was the basis of the inspiration. With the team, we thought about how we could use light as a way to illustrate the warmth spreading through the town from those who foster. We then took genuine, real life quotes from foster children to embed in the story about how fostering made them feel. Due to protecting the identities of the children, we then cast and recorded a range of child voice actors to bring the authentic quotes to life.
The Outcome
A 1 minute animation highlighting the incredible impact foster carers have on young people, using authentic experiences and a visually interesting concept to bring the impact to life.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
