Ipeco Holdings
The Brief
We worked with Ipeco to produce a film that showcases the many different areas of the company, with a storyline that connects the brand’s heritage, manufacturing process and future in one cohesive piece. The challenge? Working in a live manufacturing environment ensuring the authenticity of the company’s workforce.
Concept, Production & Delivery
With over 60 years in the aircraft seating manufacturing business, Ipeco have strong family brand values which were important to have flowing through their film. The large Southend based site had a lot of department to showcase. Within our scripting, we carefully linked each department through the use of sliding shots, match cuts, and on screen graphics. We completed 2 site visits to check our visuals worked with what we had planned. Then it was time for filming. A 4 day shoot meant we could focus on getting the shots we needed in each department. Our final day was for the dramatic opening sequence of seeing a finished aircraft seat zoom down the test rig, showcasing the products quality and durability. In the edit we used speed ramps, an archive style timeline animation, a sleek voiceover and sound effects to bring the film to life.
The Outcome
A story driven 3 minute film that uses dynamic shots to link departments, creating the family feel of the company. Utilising a graphic through line highlights the core values of the company, whilst focussing on accessibility - working both mute and with sound. Enabling the film to work in every environment including trade shows and online promotion. A film that makes Ipeco stand out against competitors.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
