Action for Children
The Brief
Long standing client Action For Children commissioned us to make numerous recruitment video campaigns focussing around individual foster carers’ stories, each one of them different, but capturing the essence of what motivates them.
The Outcome
We made five fostering recruitment video campaigns with different carers and adopters up and down the country. In each, a carer has spoken directly to camera and we’ve used location b-roll to illustrate their story, providing a window into their motivations for fostering. In all cases, we’ve created multiple social versions of the content to work in both square and vertical aspect ratios, with cutdown versions for YouTube ads and paid social campaigns. The performance of these real stories created multiple enquiries from new prospective carers. Have a watch of Tanya and Darren's journey below!
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
