Every Baby Counts
The Brief
The Royal College of Obstetricians and Gynaecologists commissioned a collection of six films to support their new headline training initiative ‘Every Baby Counts Learn & Support’. This was the culmination of a four-year research project funded by the Department of Health which aims to cut rates of infant mortality in obstetric care.
Concept, Production & Delivery
When making films for educational purposes, especially medical ones, it’s crucial the script is factually accurate. Which is why we worked especially closely with our expert clients at the Royal College of Obstetricians and Gynaecologists, making sure the scripts for all the content was correct prior to filming. We know we aren’t experts in everything, and it’s important to admit that. Otherwise we could have ended up using terminology that wasn’t right or getting name tags that weren’t designed for the NHS. That’s why we trust our clients, as they are experts in the fields they work in, and us? Well, we’re experts in bringing their vision to life. At the end of 3 days filming we created three original dramas shot on a set at West London Studios. As part of the campaign we also filmed an expert analysis of the scenarios, an introduction film and made two animations to deliver key messaging and explore how practitioners could address the challenges in their workplace.
The Outcome
A slate of video content for the educational campaign that effectively demonstrates incorrect and correct methods of practice to ensure the delivery of healthy babies.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
