Excel Fostering
The Brief
Excel wanted to showcase the different aspects of support offered in fostering for both the foster parents and foster children, looking specifically at therapeutic support. What better way than to hear the personal experience of real foster carers? The challenge? Fitting filming into 1 day with short daylight hours in winter.
Concept, Production & Delivery
We always like to meet our filming particpants before we start production, that’s part of our all-inclusive film production offer, and key to our process in many ways. We met Trish and Phil virtually to talk about their experience with support they’d had from Excel with their fostering. This inital meeting (which we usually like to do in person) helped us get a feel for who they were as people, and let them get a feel to us too. This meeting is also research for us. It enabled us to write an accurate script before filming, allowed us to understand what Trish and Phil’s experience was like, and also gave us some ideas for some supporting footage we might be able to film - things they lliked doing such as cooking, going for walks and crafting. We could then script what visuals would go alongside their interview, and also helped us to plan the filming days effectively. So that one short meeting in the pre production phase of the project really helped to make production and then post production go smoothly!
The Outcome
We made two 2 minute promotional films from the footage and interview for this video campaign. Both films aim to inspire others to consider fostering, showing that there is support for both the children and foster carers.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
