Havens Hospices Art Trail
The Brief
Havens Hospices second art trail focussed around a herd of beautifully decorated elephants. They wanted a series of films to document the artistic process, install, community impact and vital need for funds for the hospice group. The challenge? Documenting the whole trail from artist selection to elephant auction.
Concept, Production & Delivery
We worked with Havens to build a slate of work in pre-production that would really showcase the enormity of the art trail. This trail was going to be bigger and better than before! The campaign comprised of 7 films - 1 artist selection evening film, 3 x artist process films 2 x graphic teaser trail films, and finally a whole trail wrap up film to be shown at the auction. With filming spread over a year and a half, we aimed to capture as much of the action as possible, from following artists in their studios, to late night elephant installs around the City, we managed to film as much content as we could for the trail. The deliveries of each film were at different points in the lead up to the trail, so we were able to edit each film wholly into its own existing standalone film. Then after filming the trail in action over the summer, we could pull together the final wrap up film for the auction event.
The Outcome
A whole campaign of art trail films, showcasing the artists, schools, the reason for the art trail and a whole wrap up to encourage donations to the amazing charity. We created social formats for each, so it was easy to share, increasing engagement and curiosity throughout the trail.
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
