Sonder Hotels and Apartments
The Brief
The aim was to create content that felt honest and human, capturing the feeling of ‘A better stay’ across different moments and experiences. We worked with a partner agency to produce the pre-production materials and filming across the shoot.
Concept, Production & Delivery
Across two shoots, we filmed two distinct stories. One rooted in family and togetherness. The other focused on independence, comfort and freedom. We also explored creative ways to elevate the visuals, including techniques like the magnifying shot, adding subtle detail and perspective to the storytelling.
The Outcome
We delivered full rushes alongside a rough-cut edit our creative partner, who adapted the content for 6, 15 and 30 second edits for the whole social media suite. The final campaign film successfully brings together both shoots, capturing the emotional range of Sonder’s brand while maintaining a consistent visual language!
Content creation with purpose.
What Our Customers Say
From the outset, the Main Media team understood our aim to add storytelling to the project experience. The team went over and above for Havens Hospices. They took time to understand the cause and why it matters to our community, which shone through the final films.
Amy Dearing / Director of Fundraising & Marketing
The entire process, from start to finish, was seamless, thanks to the efforts of the whole Main Media team. What stood out most was how well they understood our brand and how they made the families involved in filming feel at ease.
Alicia Bannister / Marketing and Communications
The team was incredibly friendly, and I had complete confidence in their ability to deliver the vision we had in mind. They fully understood Ipeco and it was clear they connected with our brand, which made the entire process smooth and enjoyable. We couldn’t be happier with the final result.
Jenna Starr / Marketing Manager
The whole team are professional and friendly, their approach helps even the most nervous people feel at ease and they produce heartfelt authentic results.
Sarah Carter / Marketing Manager
From the outset, the team demonstrated a real understanding of our vision. They brought a high level of creativity, professionalism, and attention to detail, consistently offering valuable ideas and suggestions throughout the process.
Greg Rawles / Marketing Manager
Simply, they know exactly what they are doing. Give them the brief and they do the rest. No fuss and the end result is always professional and well executed.
Denise Rossiter / CEO
The team are brilliant. They are creative and so easy to work with. They find solutions to problems and ill thought out filming areas (Science Museum flashback!). They turn things around really quickly, are very high quality, provide creative input and are really cost competitive. They are also adept at working with people at all levels and making even the most nervous interviewee feel comfortable
Jillian Murphy / Marketing and Communications
